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Brand Strategy & Experience Design


What brands need

Building a connected brand isn’t easy. If it were, more brands would be doing it. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan. But, where do you start?

Start with a plan

Some relationships begin with clients asking us for a campaign or technology solution. That’s a great place to start the conversation. But we won’t brainstorm a creative idea or push a single pixel until we’ve set ourselves up for success with a solid brand strategy and a fully developed engagement plan. That way, we know we’re all working toward the right business objectives and success metrics – established in consultation with your key stakeholders – before the first idea hits the whiteboard.

Strategy never stops

Meeting business objectives month after month takes follow-through. That’s why we don’t see strategy as a finite deliverable that ends the moment our creative teams starts creating. On the contrary, we’re just getting started. We’ll be there for you to provide brand strategy, engagement planning and customer experience design day in and day out to make sure you stay ahead of the digital curve.

It’s not about the channel

If it’s digital, we do it. And, we can help you plan for it. We’re channel agnostic – our only commitment is to help you build a connected brand while achieving your marketing objectives and driving ROI. To do that, we’ll create a recommendation based not only on deep knowledge of each channel, but on your overall brand strategy and existing traditional media execution. Together, we can plan, implement and measure campaigns across channels to maximize ROI.

Full-service strategy and planning

We offer a full suite of strategic and planning services to help you connect with customers, from evaluating brand strengths and weaknesses to understanding how and why audiences engage to establishing goals and tactics for each campaign.

Brand strategy

Evaluating, analyzing and synthesizing the personality and meaning of the brand to develop holistic strategic thinking.

Engagement planning

Identifying the right mix of touchpoints and communication channels to accomplish the business and brand goals efficiently and effectively.

Customer experience design

Developing plans for creating, curating, activating and managing content across bought, earned, owned and shared channels, using DARWIN content and proprietary audience data where appropriate.